Category: News and updates
QR code to deliver personalised voice greeting
Here's a great case of integrating a QR code for content creation, discovery and digital product delivery. The idea was to add a personal message to a gift, purchased at JCPenny store. Long gone a hand-written cards added to wrapped gifts! ...
Interactive movie for Range Rover Evoque
There's great interactive experience that I'd like to share with you. It's a movie with multiple not just endings but complete stories. And it's your choices that determine what kind of Range Rover model, exterior and interior is suited for ...
How to test your website will handle many simulanteous visitors
There's a great service LoadImpact.com that allows high-load testing of your website. According to latest research from Akamai, visitors can hardly wait more than 6-7 seconds for site to load. We have used this service to test how one of our ...
Latest stats: QR codes do work with 15% scan rate
Exciting news, everybody! Today's article in Adage gives us a few examples of successful applications of QR codes on magazine's ads. Key takeaway is that most successful ads (i.e. with highest code scan rate) don't explain how to scan them or ...
Transformers charge into web wars
With the launch of Transformers 3 (by the way, great IMAX experience, though not much substance, as noted by Salon.com and NY Times critics), world wide web is experiencing the onslaught of mini robots vying for control over sites. What you ...
Trends for 2011 from JWT
Gaming mechanics is going to be integrated into shopping experience. Now, that'd require tagging every item some specific unique code. It's already been happening for quite some time in mobile 'scratch-and-win' campaigns. But those campaigns run in cycles, not continuously. ...
Most expensive domain names
The Economist has put together a list of most expensive domains sold. Too bad the it did not research return on investment (ROI) for the buyers. By glancing at sex.com it does not seem to generate daily fortune to its ...
Google QR codes: the best (only) way for physical world connection?
Last month AdAge.com published an article on Google QR codes. Physical world connection to the Internet(s) has fascinated me for quite some. We have been operating information request service by SMS keyword for quite some time. QR codes is next ...
Honda Civic revs up from SMS
Irish folks had a chance to play with interactive billboard which featured a new Civic and a message to "wake the beast". To do just that, one had to text START to shortcode 51500 and experience the revs of the car. ...