Category: QR codes
Scandinavian Air: double QR codes
To promote its 2-for-1 special offer, Scandinavian Air launched a promo campaign. Select few 100 000 received an email with two embed QR coded codes: left one for him and right one for her. Upon scanning videos are downloaded and ...
QR codes at Heineken Opener Festival
Here's no-nonsense implementation of QR codes used for sharing user generated content among festival goers. Just come up to a QR generation spot, type in your message, get QR code sticker and apply it to whatever surface you like.
Great results from QR code campaign: 600,000+ scans
In July Hennessy launched a limited edition Cognac in individually numbered bottles decorated with artwork by New York artist and designer Kaws. The bottle and the international press release included a designer QR Code (image below) that resolves to a ...
Heinz promotes its new bottle via QR and text-and-win
I've learned about a sweepstakes activity that promotes its new PlantBottle(TM),supposedly 30% of is made from plants. Sounds good. What I like, besides the products environment friendly, is that it allows people with all kinds of phones to participate in sweepstakes. You can ...
QR code to deliver personalised voice greeting
Here's a great case of integrating a QR code for content creation, discovery and digital product delivery. The idea was to add a personal message to a gift, purchased at JCPenny store. Long gone a hand-written cards added to wrapped gifts! ...
QR code that you can actually eat
You will be as excited as I am after you see this picture. These are custom made cookies with QR code patterns. You can actually add your love messages or links to specific mobile pages. Imagine each cookie could link to ...
Ice Cream with QR Codes
Nestle ice cream brand Hjem-IS has laucnhed a marketing campaign based on QR codes. The campaign offered coupons to the 500,000 attendees via a custom QR code displayed on promotional materials. "The Hjem-IS brand is a mobile business through and through, as ...
Diesel QR Like
This summer we have seen plenty of campaigns with QR codes. Recent one is from Diesel: you visit a Diesel's store, scan QR code next to an item you like, and click on like button on the mobile Facebook page. ...
Latest stats: QR codes do work with 15% scan rate
Exciting news, everybody! Today's article in Adage gives us a few examples of successful applications of QR codes on magazine's ads. Key takeaway is that most successful ads (i.e. with highest code scan rate) don't explain how to scan them or ...
Video integration in a full-page magazine ad
Axa Insurance launched quite an exciting integration with iPhone as a video player and a magazine ad as a background layout. I’d bypass QR code and let viewer send a picture of the ad by MMS to an email address. ...