Category: Mobile marketing
Heinz promotes its new bottle via QR and text-and-win
I've learned about a sweepstakes activity that promotes its new PlantBottle(TM),supposedly 30% of is made from plants. Sounds good. What I like, besides the products environment friendly, is that it allows people with all kinds of phones to participate in sweepstakes. You can ...
If you don’t have mobile site (as 70% of companies), it’s time to start creating one (not thinking about)
There's new article on eConsultancy.com about results of a survey of more than 700 client-side and agency digital marketers. Apparently, only 30% of companies have mobile sites. There's a suggestion in the article, with which I don't agree, that 'If your ...
Ice Cream with QR Codes
Nestle ice cream brand Hjem-IS has laucnhed a marketing campaign based on QR codes. The campaign offered coupons to the 500,000 attendees via a custom QR code displayed on promotional materials. "The Hjem-IS brand is a mobile business through and through, as ...
Diesel QR Like
This summer we have seen plenty of campaigns with QR codes. Recent one is from Diesel: you visit a Diesel's store, scan QR code next to an item you like, and click on like button on the mobile Facebook page. ...
Google QR codes: the best (only) way for physical world connection?
Last month AdAge.com published an article on Google QR codes. Physical world connection to the Internet(s) has fascinated me for quite some. We have been operating information request service by SMS keyword for quite some time. QR codes is next ...