Category: Integrated campaign
July 26, 2011
Post Cannes: Jay-Z & Bing Decoded campaign
Here's an insightful interview with Droga5 guys and video from the same agency about the integrated campaign for Bing and Jay-Z new book.
October 12, 2010
Video integration in a full-page magazine ad
Axa Insurance launched quite an exciting integration with iPhone as a video player and a magazine ad as a background layout. I’d bypass QR code and let viewer send a picture of the ad by MMS to an email address. ...
November 10, 2009
Honda Civic revs up from SMS
Irish folks had a chance to play with interactive billboard which featured a new Civic and a message to "wake the beast". To do just that, one had to text START to shortcode 51500 and experience the revs of the car. ...