Monthly Archives: November 2011
Starbucks Augmented Reality Fun
It's pretty fun to play with. Just load up a free app, point camera to one of the special cups and observe fun being played on screen.
Heinz promotes its new bottle via QR and text-and-win
I've learned about a sweepstakes activity that promotes its new PlantBottle(TM),supposedly 30% of is made from plants. Sounds good. What I like, besides the products environment friendly, is that it allows people with all kinds of phones to participate in sweepstakes. You can ...
Can you speed-text? Samsung is testing Facebook users’ typing skills
To promote its new full QWERTY-keyboard smartphone 'Stratopshere' Samsung has launched a Facebook application to test your skills at typing furiously fast. To claim the title of the fastest typist you have to visit Samsung Mobile USA Facebook page from your ...
One day on the Facebook
Here's great infographics on a typical daily and weekly activities of users on the Facebook. A few observations: weekly engagement rates are double that of daily rates: 20% comment daily on friends' photos but 46% comment at least 1-2 times ...
QR code to deliver personalised voice greeting
Here's a great case of integrating a QR code for content creation, discovery and digital product delivery. The idea was to add a personal message to a gift, purchased at JCPenny store. Long gone a hand-written cards added to wrapped gifts! ...
Interactive movie for Range Rover Evoque
There's great interactive experience that I'd like to share with you. It's a movie with multiple not just endings but complete stories. And it's your choices that determine what kind of Range Rover model, exterior and interior is suited for ...
QR code that you can actually eat
You will be as excited as I am after you see this picture. These are custom made cookies with QR code patterns. You can actually add your love messages or links to specific mobile pages. Imagine each cookie could link to ...
If you don’t have mobile site (as 70% of companies), it’s time to start creating one (not thinking about)
There's new article on eConsultancy.com about results of a survey of more than 700 client-side and agency digital marketers. Apparently, only 30% of companies have mobile sites. There's a suggestion in the article, with which I don't agree, that 'If your ...
How to test your website will handle many simulanteous visitors
There's a great service LoadImpact.com that allows high-load testing of your website. According to latest research from Akamai, visitors can hardly wait more than 6-7 seconds for site to load. We have used this service to test how one of our ...