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Trends for 2011 from JWT
Gaming mechanics is going to be integrated into shopping experience. Now, that’d require tagging every item some specific unique code. It’s already been happening for quite some time in mobile ‘scratch-and-win’ campaigns. But those campaigns run in cycles, not continuously. Would marketers change from sales campaigns mindset ...
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January 26, 2012
Air China: check-in and win
Here’s a quite neat idea of integrating Facebook check-ins made when visiting Asian food restaurants in Sweden to build awareness of direct flights by Air China between Sweden and China.
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